Realtor Referral
Partnership Program

What If You Could Add 2–6 Extra Closings This Year…

…without paying for Facebook ads, lead generation, or follow-up systems?

What would that mean for your business?

My name is Jesse Rivera. I’m a California mortgage broker, and I’ve built a lead generation system that consistently attracts motivated homebuyers (and sometimes home sellers) through Facebook advertising and AI-powered follow-up.

Now I’m expanding into additional California markets and looking for a small number of solid agents to partner with.

To be clear, I am not a marketing company. There is no startup fee. There are no monthly fees. I get paid when you close on a referral I send, and/or a loan from one of the leads I generate.

Here’s How The Program Works

I invest my own money into Facebook ads targeting buyers in your service area.

My team and systems handle:

  • Ad creation
  • Lead generation
  • AI text follow-up
  • Appointment scheduling
  • Long-term nurture
  • Mortgage pre-qualification

Some leads are ready to buy now. Most may take months. Either way, we stay in follow-up until they’re ready to move forward.

Once a lead is qualified and ready to begin shopping, I refer them directly to you.

You focus on what you do best:

  • Showing homes
  • Negotiating offers
  • Managing the transaction
  • Closing deals

Simple.

The Referral Structure

For referrals I generate and send to you, the referral fee is 35%.

Why?

Because this is not just a referral relationship – it’s a growth partnership.

A portion of every closed transaction goes directly back into marketing to generate additional deals for both of us.

Example

On a $750,000 purchase with a 2% commission (you can use your negotiation skills to get a better commission, this is just to illustrate the numbers):

  • Gross commission: $15,000
  • Your side after referral: $9,750
  • Referral fee: $5,250

Now here’s the important part:

  • $1,500 from the referral fee goes directly back into advertising
  • I also contribute approximately $1,000 from the mortgage side (depending on loan amount).

That creates a combined marketing reinvestment of roughly $2,500 from a single closing.

In many California markets, that budget can generate multiple additional opportunities.

That’s where the real value comes from.

The Snowball Effect

Most referral relationships are transactional.

This one is designed to compound.

One closing funds more advertising.
More advertising creates more opportunities.
More opportunities create more closings.

Instead of constantly chasing leads, we build a system that keeps producing them.

How To Reduce Your Referral Fee

There’s also a way to lower your referral fee substantially.

If you choose to refer your buyers to me for financing (completely optional to remain fully RESPA compliant), I’ll apply referral fee credits toward future transactions.

For every buyer you send me that closes a loan with me, your referral fee drops from 35% to 10%.

That 10% is still reinvested into marketing to continue generating future business.

Same Example With Reduced Referral Fee

$750,000 purchase at 2% commission:

  • Gross commission: $15,000
  • Your side after referral: $13,500
  • Referral fee: $1,500

That full $1,500 still goes back into marketing, and I continue contributing from the mortgage side as well.

Result:

  • More money in your pocket
  • Continued lead generation
  • Long-term business growth

Who This Is Best For

This program is designed for agents who:

  • Communicate well
  • Follow up consistently
  • Are great at negotiation and getting offers accepted
  • Want to grow strategically
  • Doing at least 6 deals a year

Because I’m investing my own capital into lead generation, I’m selective about who I work with.

I’m looking for long-term partners, not just someone to hand leads to.

Structured With RESPA Compliance In Mind

I am a licensed real estate agent in the state of California. I don’t actually practice real estate, but I need to keep it active because my mortgage license is through the DRE.

All advertising and referral activity related to the real estate referrals is conducted through my licensed real estate brokerage. The ads are from my real estate FB page, branded with my real estate brokerage. When I send you a referral, it is a real estate referral. The referral fee is paid to my real estate brokerage.

Also, agents are not required to use my mortgage services in order to receive referrals. That would be a big red flag. You are free to continue working with any lender you choose. If you have a preferred lender you love, you can keep using them.  

Our mortgage relationship and our real estate relationship are separate. That’s why this works.

WAIT LIST

Because I personally fund the advertising and lead generation, I need to start onboarding agent partners in phases. It takes time and money to get an area up and running.

Availability is limited by market and advertising capacity.

Rather than overload a market with too many agents, I prefer to work with a small number of solid partners who communicate well, follow up consistently, and know how to convert opportunities into closings.

If you’re interested in the program, fill out the form below.

When onboarding opens in your area, I’ll reach out personally so we can schedule a quick call, discuss your market, and see if it’s a good fit for both sides.

Looking forward to connecting.